A dual application SIM card product with traditional plug and optical disc media carrier

Concept

Designed by Gemalto, the Smart Video Card (SVC) is a unique innovation that allows a smart use not only of the SIM plug itself, but also of the card body. A small optical disc using the standards of DVD (digital versatile disc) is embedded into the body of a regular SIM card.
Thus providing millions of SIM cards to the end-users, Mobile operators get a very simple and flexible opportunity to promote any type of digital content – mobile services related information, music, video, games, URL – drastically increasing own revenues.
With convergence and 3G services coming now into the telecom market, content promotion is becoming an important vector of the development of new mobile applications. Smart Video Card is a perfect mean to broadcast these initiatives to each subscriber.
 

Examples of business applications for SVC

a. Interactive promotion of Mobile Operator’s new services (educating end-users)
 

Video part provides: Provides interactive promotion of Operator’s new services and products as well as its brand Replaces heavy and costly user and service guides and CD-ROMs Reduces cost of SIM pack & improves its quality

b. Direct access to Operator’s web portal and its specific offers

The web sites of Mobile Operators contain great amount of useful information and possible (on-line) applications for mobile telephony subscribers. However it’s very often long and difficult for the end-user to find useful information inside there.
End-users may directly access such services via URLs that are provided by the Smart Video Card. This will certainly improve serviceability of the Operators’ offers and boost their revenues.
By providing Smart Video Card jointly with loyalty programs (discount services & downloads etc) accessible through on-line use of a SVCs, a Mobile Operator will be confident that the end-user will use a mini-disc in PC or DVD reader.

 

c. Ideal space for commercial and advertising content
 

The consumption of digital content – in DVD format among others – is growing quickly everywhere in the world. By offering attractive and popular content such as songs, video games, or movie teasers through Smart Video Cards, a Mobile Operator gets an outstanding opportunity to re-boost the sale of SIM cards (notably prepaid ones).It also enables to promote its on-line and potential multimedia SIM content offer.

Many other applications of the Smart Video Card could also be designed, according to an Operator’s strategy and market positioning.