A dual application SIM card product with traditional plug and optical disc
media carrier
Concept
Designed by Gemalto, the Smart Video Card (SVC) is a unique innovation that
allows a smart use not only of the SIM itself, but also of the card body. A
small optical disc using the standards of DVD (digital versatile disc) is
embedded into the body of a regular SIM card.
Thus providing millions of SIM cards to the end-users, Mobile operators get a
very simple and flexible opportunity to promote any type of digital content –
newest mobile services, video, music, games, URL – drastically increasing own
revenues.
With convergence and 3G services coming now into the telecom market, content
promotion is becoming an important vector of the development of new mobile
applications. Smart Video Card is a perfect mean to broadcast these initiatives
to each subscriber.
Smart Video Card key benefits
More than 3 Billions SIM cards are distributed on the market every year and
this number keeps growing. Having even a part of them as SIM Video cards opens
to Mobile Operators a realm of new and high potential business opportunities:
Generates new revenues using already existing SIM product and
its distribution channels
Offers unique possibility to promote your services to each
end-user individually on the scale of millions of people
Accessible to all groups of population - "snap and play" type of product
Environment friendly as prevents of throwing away billions of
plastic card bodies and paper based leaflets
