| Gemalto can run an OTA campaign for you
to deploy your brand to your new subscribers coming from acquired
networks. Merger and acquisitions of
Network Operators translate into synergies in Operations. A common
branding is a key asset to materialize those synergies in the eyes of
your new subscribers.
The most cost effective way to perform re-branding
is an OTA campaign to remotely update the SIM cards in your customers’
handsets. By changing a few parameters in the SIM such as the list of
preferred roaming partners and your brand name as displayed on the
screen of their phones, all your new customers will instantaneously see
the changes materializing.
Gemalto can organize such re-branding campaigns
for you. You won’t need to invest in capital equipments: Gemalto will
provide Managed Services including the OTA servers and a trained
workforce to run the campaign on your behalf.
Your brand will be visible without any
disruptions for your customers. That’s another example of the power of
the SIM and the OTA remote card management solutions. Gemalto takes it
to another level of excellence with a complete Managed Services approach,
100% worry-free for you.. |
Brand
Management