LinqUs Interact

Effective Direct Marketing Campaigns for you, simple and enjoyable service discovery for your customers

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A “try before you buy” approach for your customers for any service
you want to promote.

Short codes via SMS, URLs and IVRs… Installing a new service on a cell phone can be a complex and painful experience for your customers and, what’s worse, it may be beyond your control. The result can be a negative impact on the perceived quality of service and therefore on customer satisfaction.

With LinqUs Interact, you benefit from a true one-to-one marketing tool to propose new applications suited to your customers’ individual needs. This solution is truly universal as it works on any handset and the action engaged can be based on any technology: SMS, IVR, USSD, w@p, etc. By intensifying and simplifying new services discovery, you will get a higher rate of use, generating additional revenues and reinforcing the visibility of your brand.

AWith LinqUs Interact, you benefit from a true one-to-one marketing tool to propose new applications suited to your customers’ individual needs. This solution is truly universal as it works on any handset and the action engaged can be based on any technology: SMS, IVR, USSD, w@p, etc. By intensifying and simplifying new services discovery, you will get a higher rate of use, generating additional revenues and reinforcing the visibility of your brand.

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Solution's key features

 

Associated technology

  • Device Management to select the key targets for your new services
  • Usage feedback, CRM
  • Secure SMS push via an OTA platform
  • Easy to use interface: New service presentation and one-click acceptance
  • w@p content promotion
 
  • SMS, w@p, OTA
  • SIM w@p browser
  • VR, USSD

Operator benefits

 

End -user value

  • Promote any Value-Added-Service
  • Targeted Marketing: segmented approach as each customer has unique needs
  • Statistics on Usage
  • Utilizes your existing OTA platform (owned or via hosted Services)
  • Enforces your Brand with your selected Services partners.
  • Strengthen customer knowledge
 
  • Easy (one-click) trial for new services
  • New services are constantly on offer: I stay in touch with the latest innovations
  • Guaranteed to work with my handset
  • Support guaranteed from my Operator


For more information, contact wireless.partners@gemalto.com

Download the full 2008 Gemalto Solutions Catalogue.


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