MultimediaReady
HomeScreen management
Increase your brand visibility by managing the Handset Home Screen
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Take control of the way your customers
meet the services on their phones. MultimediaReady HomeScreen management
is the solution to help you, the Network Operator, to improve the way in
which you present your services to your customer as well as better
promote the services that you tailor for each user segment.
Far more effective than a handset-by-handset approach, MultimediaReady
HomeScreen management is a SIM-based approach to configure and manage a
HomeScreen client software. It can be configured either during the SIM
card personalization, or later on in the field over-the-air. A uniform
“desktop” approach regardless of handset diversity. The handset is no
longer driving the user’s steps. You do. |
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Solution's key features
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Associated technology
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- A unique HomeScreen to deploy per handset
- Remote configuration of the SIM-embedded HomeScreen resources
thanks to LiveServices platform
- Update of services and segmentation of the user interface at
bootstrap or post-issuance
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- Smart Card Web Server (SCWS)
- LiveServices Platform
- Multimedia SIM cards (Ready or Full)
- Handset OS
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Operator benefits
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End -user value
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- Increase brand visibility
- Promote easily the services you want to boost ARPU
- Better segment your customer base
- Reduce the cost of handset customization
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- Easier access to operator services
- Faster learning curve: independent from handsets
- New services on-the-go adapted to my preferences
- A unique user experience whatever the handset
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For more information, contact
wireless.partners@gemalto.com
Download the full
2008 Gemalto Solutions Catalogue.
