MultimediaReady LiveServices

Dynamic animation of the on-card portal to stimulate new services usage

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 Surprise your customers with daily newscasts, new services, content catalogs, promotions and animations to increase your revenues.

MultimediaReady LiveServices is a managed service hosted by Gemalto to help you to dynamically animate your content and services offering and its visibility on the handsets of your customers. Based on an offline On-Card Portal provided on top of the MultimediaReady  SIM Smart Card Web Server, LiveServices will allow you to remotely set the configuration of your portal, push newscasts, top downloadable content of the week, offer promotions or even an interactive helpdesk.

Gemalto hosted LiveServices will also organize your selected content according to your targetted user segments and according to customer handset capabilities.

All you have to worry about is your marketing strategy, your user segmentation and your partners of choice to boost your revenues. MultimediaReadyLiveServices will get the portal configuration done for you. The user will be pleased to see updates, news and innovative services. This will translate into increased use, more loyalty and more revenues for you.
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Solution's key features

  

Associated technology

  • Continually up-to-date content & services on the On-Card Portal
  • On-Card Portal use statistics available on demand
  • Segmentation of the On-Card Portal according to operator segmentation and users’ preferences
  • Promotion management (banners, advertising
    push, etc)
  
  • Smart Card Web ServerMultimedia SIM cards (Ready or Full)
  • LiveServices Platform

Operator benefits

  

End -user value
  • Drives recurrent use of services
  • Increases services ARPU “one segment – one portal”: get customer use tracking and update the portal according to your marketing strategy
  • Reduces new services time to-market
  • Enhance services offer (news, ringtones, games): best players services providers are available now
  • Managed Services by Gemalto: The operator
    worries only about what content for who. Gemalto does all the rest.
  
  • Easy, quick and free off-line discovery: I know
    what I will get
  • Updates, news, new applications: constant renewal of the services offered to me
  • The discovery portal is adapted according to my preferences


For more information, contact wireless.partners@gemalto.com

Download the full 2008 Gemalto Solutions Catalogue.


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