Services: Audience Monitoring
Gemalto Audience Monitoring solution aims at tracking audience in a very
accurate manner in terms of who is viewing what, where and on which device.
Monitoring can be made on demand or in a campaign mode. Panels can be
precisely defined and dynamically updated, but the data analyzed can also be
very exhaustive since this application is SIM card-based and thus available
on the entire customer base.
Our Audience Monitoring service is a powerful
and strategic tool to tailor and optimize your Mobile TV offer, and also to
monetize your audience and negotiate the best conditions with advertising