MultimediaReady HomeScreen management

Multimedia^Ready HomeScreen management

Increase your brand visibility by managing the Handset Home Screen

MultimediaReady HomeScreen management is the solution to help you, the Network Operator, to improve customer experience with the way services are presented as well as better promote the services that you tailor for each user segment.

Far more effective than a handset-by-handset approach, MultimediaReady HomeScreen management is a SIM-based approach to configure and manage a HomeScreen client software. It can be configured either during the SIM card personalization, either later on in the field other-the-air. A uniform “desktop” approach regardless of handset diversity.

The handset is no longer driving the user’s steps. You do.

Solution's key features		Associated technology
A unique HomeScreen to deploy per handset Remote configuration of the SIM-embedded HomeScreen resources thanks to LiveServices platform Update of services and segmentation of the user interface at bootstrap or post-issuance		Smart Card Web Server (SCWS) LiveServices Platform Multimedia SIM cards (Ready or Full) Handset OS
Operator benefits		End -user value
Increase brand visibility Promote easily the services you want to boost ARPU Better segment your customers base Reduce the cost of handsets customization		An easier access to operator services Faster learning curve: independent from handsets New services on-the-go adapted to my preferences A unique user experience whatever the handset is