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[Article published in
The
Review (Feb. 2010)]
A new contract agreement means that Virgin Media mobile customers can further exploit the SIM card’s potential
Gemalto
has secured a two-year exclusive agreement to supply Virgin Media with LinqUs (U)SIM
cards and its hosted Device Management solution. The new and existing cards
allow Virgin Media’s mobile customers to securely access and enjoy a wide range
of value-added services, while the inclusion of the
device
management solution will automatically configure customers’ handsets for
them.
In 2006, Virgin Media started using 64K Java-based cards, and this latest move to Gemalto’s state-ofthe-art LinqUs (U)SIM cards will further enable Virgin Media to address its customers directly and help them access the services it offers. It will therefore be able to offer its customers a richer user experience and build a closer relationship with them.
For these and future services, Gemalto will ensure that the LinqUs Device Management solution correctly configures each Virgin Media subscriber’s mobile handset. Messages that identify the handset make and model are automatically exchanged between the card and the platform, which then automatically downloads the correct service settings to the mobile handset, leaving the customer to accept the update when prompted to do so. Once this process has been completed, customers can access Virgin Media’s web portal and other services without having to enter any settings on their phone manually.
With more than three million customers, Virgin Media is Europe’s largest Mobile Virtual Network Operator. The new contract extends an unbroken 10-year relationship between 2 Virgin Media and Gemalto. Indeed, Gemalto has supplied every SIM card used by Virgin Media subscribers. “Gemalto has been our partner since our mobile service launched in 1999,” says Jonathan Kini, Director of Mobile at Virgin Media.
“This extension to our agreement enables us to continue developing a wide
range of future services for our customers, using the everincreasing power and
security inside the SIM card.”
Nov 18, 2009 |
Gemalto Secures Exclusive (U)SIM Card Deal with Virgin Media
LinqUs™ Device management