Increase revenue and customer retention
Insight from contactless EMV deployments worldwide shows that consumers spend more with contactless cards. Along with generating higher total spend, contactless generates a significant rise in the number of card transactions.
As a contactless early mover, you can also strengthen your competitive differentiation and gain top-of-wallet status. In the US market, where consumers choose which card to use based on rewards like points or miles, a great idea is to convert the everyday rewards portfolios to contactless. That way, you can offer cardholders maximum rewards and maximum convenience – a great recipe for customer retention.