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Wearables for events - More fun and less hassle at festivals, sport games and amusement parks

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Let visitors have a secure and frictionless experience with contactless wearables at your event – no need to carry a wallet when making their way through the crowd towards the stage or cheering on their favorite team! 

Wearables for Events

Cashless payment experience at your events

Wearables for Events

Deploying a cashless payment environment with wristbands at your event will open up a world of possibilities. 

Contactless wearables will improve your customers' overall event experience, by removing the burden of handling cash or worrying about pickpockets. 

Going one step further, smart wristbands can combine payment with other features such as fast-track access, loyalty and rewards, enabling smarter event management. 

At major events and arenas like festivals, sport stadiums and theme parks, less is more! 

No more running around with pockets filled with money, tokens and entrance tickets: visitors will enjoy the convenience of using a single object to do it all, from getting through the gates to quickly buying food and drinks, by just a tap of their wrist. 

Secure EMV payments with microtags

Gemalto's solution is built around the Wearable MicroTag or MiniTag, fully certified EMV contactless cards in miniature format that are compatible with all NFC-enabled Point of Sale terminals around the world.

If you are looking for a quick and easy go-to-market, Gemalto can also provide you with the wearable accessory, chosen from our wristband catalogue and personalized with multiple colors and logo, in styles that will reflect your brand and suit your customers. 

Already a success at major events

Wearables equipped with Gemalto contactless payment technology have already been a great success at major events around the world. 

At the Eurovision Song Contest Final in Stockholm, Sweden, in the spring of 2016, the extravagant outfits on stage were complemented with other wearables among the audience – contactless wristbands. 

Available in the Eurovision Village in the week leading up to the contest, the wristbands were the result of collaboration between Gemalto and Visa Europe. 

They remained usable at any Visa-ready contactless POS terminal in the world for half a year after the event, enabling visitors from all over the world to bring their wristbands home as an uncommonly useful souvenir.

Alongside the many international visitors, a TV audience of over 200 million people saw the Grand Finale at the Globe Arena.

Learn more about the Eurovision success story
Article from /review | Video


Portability, security, convenience, and customizable designs are crucial in the world of sport. Saracens, one of the UK's most successful rugby union clubs, is offering their fans a better match-day experience thanks to prepaid wristbands. The wristbands can be used for payment in the Allianz Park stadium, cutting queues for refreshments and eliminating the hassle of fumbling for notes and coins. The Saracens' wristband also enables fans to get to the Stadium using the London Tube and buses that all accept contactless payment. For the user, the wristbands can be topped up quickly and easily through a convenient website with real-time account information, including prepaid balance and history.

Learn more about the Saracens success story
Press release | Video 

As an organizer, you can go further and integrate access control, loyalty rewards, and special offers on top of payment, with the support of Gemalto's Smart Event Platform. Our Smart Event Platform encompasses not just production of the wristbands, but also packaging, fulfilment and added value services such as integrated mobile apps, mobile marketing and social media campaigns.  


  • Contactless Wearable technology

    Our portfolio of wearable payment technologies, to meet your needs and adapt to all your project.

    Download the infographic


  • Wearable payments technology

    From wristbands, fitness trackers and watches to jewellery and clothing, the potential of wearables technology is promising. Why not be part of the next innovation wave and revolutionize the way we pay for goods? Launch a new technology that transforms card payments from a commodity into a must-have fashion item: the wearable contactless device. See some of the ways Gemalto makes it happen in this animated film.

    Watch video

  • Gemalto's Smart Event Platform @ Eurovision 2016 for Visa

    Learn how Gemalto's smart event platform in co-op with Visa provided Eurovision 2016 visitors with a truly enhanced contactless experience, showcasing NFC wristbands for payments, competitions and fast-track access.

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 Case studies

  • Contactless comes to Eurovision

    Contactless comes to Eurovision

    The audience at the 2016 Eurovision Song Contest was equipped with contactless payment wristbands

    Read more

  • More Fun - No Hassle

    It’s time to kick-off the next generation of match-day experiences - All thanks to NFC, mobile apps and smart event platforms.

    Read more

  • Contactless wristbands used for events