PURE is an interoperable and fully EMV-compliant white-label payment application that puts domestic schemes in full control. PURE gives domestic schemes full ownership of their payment solution, including product lifecycle, roadmap and certification rules, allowing them to articulate their own business model. .
Domestic schemes have to persuade issuers to switch to their brands and address the needs of newcomers such as government services or fuel retailers, who want to offer innovative payment solutions to their customers.
Gemalto and its partners have set up an extensive suite of complementary solutions to address the different needs of the various members of the ecosystem. More than just a payment application, PURE covers the entire payment environment including certification, terminal applications, and dedicated consulting services.
PURE specifications and software
- PURE contact and contactless specifications
- PURE mobile NFC specifications (eSE, HCE and SIM)
- PURE contactless terminal kernel
- Security and functional test plans
- Consulting services by EMV experts
PURE Product, Solutions and Services
- PURE contact and contactless cards
- New form factors (Stickers and wearables)
- Mobile application
- Perso services
- Issuance solutions
- Token & Platform management for mobile payment