EMV benefits with full control
PURE is a unique solution for a scalable and cost-effective private payment network that is quick and easy to deploy and enables innovative and advanced modes of payment.
PURE offers private-label issuers the benefits of EMV combined with full control over their payment network, for the ultimate in convenience and state-of-the art technical features.
- Cost effectiveness and easy deployment
- Independence and control
- EMV™ security and interoperability
- Innovative and advanced modes of payment
Overall, PURE helps customers benefit from the diversified ecosystem, enabling new and innovative payment solutions to interoperate with existing ATMs, EMV terminals and points of sale, public transportation turnstiles and tolls, to name a few.
Here are a few examples:
Leverage existing EMV terminals
Meal voucher issuers need to push digitization to
migrate from paper to cards or mobile solutions.
With PURE, they can leverage existing EMV terminals
and points of sale at their affiliated restaurants and
merchants to offer their customers the convenience of
contactless and mobile payment.
With the PURE white
label solution, they can avoid the hassle of building a
new acquiring infrastructure from scratch or developing
expensive cobranding programs.
Contactless to grow your business
Retailers and Fuel retailers are looking to enrich their
private label card portfolios of fuel/fleet cards and
PURE offers banking-level security to reduce fraud with EMV Chip
& PIN cards and NFC mobile applications.
to this extra security, PURE offers greater convenience
with contactless technology and many other loyalty
features to increase conversion rates and articulate
efficient retention programs.
Furthermore, thanks to the
interoperability of EMV standards, payment instrument
acceptance can be leveraged and extended with partners
such as retailers, parking garages, and hotels to support
your marketing initiatives.
Smarter public services
City, transport card and government benefit card issuers want to offer convenient services.
PURE smart cards coupled with flexible issuance solutions enable innovative use cases matching top trends:
- Transportation networks with cash replacement and fast transaction times
- Smart cities with multi-purpose city cards for payment, transit and access control
- Government programs seeking to boost financial inclusion or to build card- and mobile-based eServices.
EMV and mobile payments
Mobile PURE, for mobile NFC payments
based on secure elements (SIM and
embedded) or HCE, is already available to
meet the needs of mobile payment issuers.