• Gemalto is now part of the Thales Group, find out more.

PURE for private label and mobile payment issuers

PURE is a unique solution for a scalable and cost-effective private payment networks that is quick and easy to deploy and enables innovative and advanced modes of payment.

PURE for ATM Networks, Retailers, Fuel retailers and fleet card suppliers, Transit services, Government services, Meal vouchers issuers

PURE offers private-label issuers the benefits of EMV combined with full control over their payment network, for the ultimate in convenience and state-of-the art technical features.

  • Cost effectiveness and easy deployment
  • Independence and control
  • EMV™ security and interoperability
  • Innovative and advanced modes of payment


  • PURE by Gemalto

    PURE for private networks

    Extensive EMV™ and mobile NFC payments for private networks. Gemalto’s PURE white-label application brings EMV technology to private label card and mobile payment issuers.

    PURE for private networks