The main drivers behind this sweeping change are either a determination to reduce card fraud and related losses, or a wish to increase customer retention and service. The migration to chip-based credit and debit cards is far from just a mandate. This new, global standard is also the gateway to a promising market of expanded services catering for today’s increasingly sophisticated cardholders.
By making the switch, banks will maximize the advantages of chip-based technology. You will be able to provide exceptional levels of transaction security while greatly enhancing your offerings with value-added services such as loyalty, pre-paid products, secure authentication for Internet banking, e-commerce and smart ticketing schemes. Your customers will feel reassured and pampered, as you will be able to deliver personalized services through secure and convenient applications.
As the creators
of much of the technology behind EMV, e-purse, contactless and mobile payment, we
at Gemalto know just how smart cards can be made to work for your
organization. We will work with you so
we understand your problems and what you want to achieve. We will ensure the smooth
running of your current project and help you to innovate. When planning chip
implementation, the crucial thing to decide is what it is you want to do with
smart card technology. So we will work with you to analyze your current
infrastructure, business model and customer base, and help you to understand
the impact of chip & PIN on your infrastructure and business processes:
- Acquiring systems (ATM, POS, network)
- Issuing systems
- Authorization system and clearing system
- Card Management systems
We can transfer our know-how to your IT teams or provide you with a turnkey issuance solution, leaving you free to focus on your core business. By giving you direct access to our expertise, we will significantly reduce your costs, minimize project risk and optimize rollout timescales.