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Gemalto Assurance Hub


​Why are risk management and fraud detection key for Digital Banking?

It's no news to say we live in an increasingly connected world, a trend not only pushed by the younger generations. As digital channels are multiplied and mobile banking massively adopted, consumers expect to reach their bank, authenticate and manage their finances in a smooth way on any type of connected devices. Wherever they are.

Today, banks generally offer a good user experience when it comes to fraud detection on IP Networked devices. But there's still a long journey to reach the same experience for mobile phones, and even worse when talking about Internet of Things, such as wearable devices and Smart TV.

In parallel, banks are facing a dramatic increase in the number of cyberattacks, with more sophistication and complexity. Fraudsters and hackers constantly challenge the security measures put in place by banks to protect their customers' sensitive data.

​​According to the McAfee lab quarterly threats report of March 2018, In Q4 of 2017, McAfee Labs recorded on average eight new malware samples per second—an increase from four new samples per second in Q3. ​

Source: McAfee Labs, 2018

ID Verification 


Would switch banks if their current bank was breached​

Read more

Fraud strategies and authentication policies therefore need to adapt and be more automated to cope with increased number of connections, creativity of fraudsters and new regulations. Banks may want to use different vendors to better monitor each kind of risk and cyberattack, but solving all this is a pain and really time consuming.​

A recent Gemalto survey showed that 44% of consumers would leave their bank in the event of a security breach, and 38% would switch to a competitor offering a better service.

All this illustrates the incremental difficulty for banks to stay ahead of the cyber-criminals while maintaining a smooth user experience. ​

This is exactly what Gemalto Assurance Hub brings to online banking thanks to a groundbreaking approach in fraud prevention.

​Gemalto Ass​urance Hub = best in ​class fraud prevention services

Gemalto Assurance Hub (GAH) is an open hub that allows banks to assess every single online banking session in real-time. It comes with best-in-class solutions already pre-integrated to analyze a broad range of attributes and signals from the user and the device, such as geo-location, device profiling, IP address, device assessment and behavioral biometrics.

Even more new solutions will be integrated during 2018 to allow cybercrime threat detection, device profiling, identity verification and fraud intelligence.

But there are 3 main differentiators that make Gemalto Assurance Hub a unique solution on the market, answering major financial institutions needs to monitor risk, as required by regulations like PSD2, and to detect and fight against fraud:​​​

a unique solution for financial institutions to monitor risk, detect and fight fraud

On top of those assets, Gemalto Assurance Hub allows banks to:

  • Have one balanced score, consolidating all scores given by the different solutions pre-on boarded in the Open Hub as well as those the bank may have passed on
  • Integrate data from the bank and 3rd party, giving ability to the bank to pass scores from vendors they are already using as well as any other data necessary to the bank
  • Define clear and customized configuration rules within the open hub​ and vendors solutions integrated to tell Gemalto Assurance Hub e.g. what vendor an API call should go to as everything is open for the bank to see
  • Generate a consolidated reporting across all of the vendors solutions used, i.e. no need to go to multiple places to track your fraud
  • Always have best-in class solutions to stay ahead of the fraud technology, Gemalto Assurance Hub will continue to adapt integrated solutions to cope with new fraud trends
  • Have a unique trusted interface, taking the risk out of working with multiple/small vendors as Gemalto shoulders the responsibility for this

Seamles​s risk assessment and fraud prevention for smart user authentication

​ ​​​Enhance fraud prevention without frustrating your legitimate users

Gemalto Assurance Hub is scalable and can easily integrate with existing risk management solutions and any business rules the bank already have. With a single point interface it removes the complexity and offers an optimized user experience. This minimizes the risk of fraud, and with the control console it is possible to pilot different fraud strategies and risk based authentication methods.

As it bring best in class technologies monitoring millions of signals and thousands of attributes, it allows to be at the forefront of fraud management. All data that makes a user profile (such as user and device identity, behavioral biometrics and user banking profile) is analyzed and added to the rules engine of our assurance hub​ to help recommend an adequate authentication method and reduce friction in the consumer experience.

Gemalto Assurance Hub is a turnkey comprehensive authentication framework.

We have assembled all the elements of a multi-factor strong authentication framework and integrated these with our new risk management and fraud detection solution as a ​future-proof cloud-service. This mix of risk-based and strong authentication makes us unique as an Identity and Authentication solution provider.

​Gemalto Assurance Hub is the winning combination to bring trust, security and convenience in the new digital and collaborative Open Banking ecosystem.

Security and convenience for all​​


  • ACT Canada Innovation Award - Assurance Hub

    Innovation Award for Fraud Prevention / Security Innovation

    Gemalto Assurance Hub has won the 2018 the ACT Canada Innovation Awards

    ACT Canada Innovation Awards

  • Consumers want a ​​​personalized, convenient experience

    Behavioral biometrics and biometrics in payment cards

    Discover how behavioral biometrics and biometric cards offer banks the chance to stay one step ahead of the fraudsters and enhance the customer experience.

    Beyond the PIN and password


  • Risk management in the context of PSD2 and EBA’s RTS

    Banks around Europe are facing the challenge of implementing the revised Payment Services Directive (PSD2) and, in practice, its related Regulatory Technical Standards (RTS).

    Download the whitepaper
  • Gemalto Assurance Hub

    Gemalto Assurance Hub

    Flexible risk management for an optimized digital banking experience

    Gemalto Assurance Hub [PDF - 557kb]