• Gemalto is now part of the Thales Group, find out more.

Personalization Services

​​​​​​​​​How to provide the best in class cards?​

Family portraits, pets and scenic shots are appearing in increasing numbers on credit and debit cards. Bank customers around the world are embracing the opportunity to personalize their once-generic traditional cash cards.

Custom Bank Cards have real business benefits, with service users making more card transactions and displaying higher balances on accounts *:

  • Debit card users average about 20 transactions per month, while custom debit card users average about 12 transactions in the same period
  • Personalized Credit card customers average just over 10 transactions per month, whereas standard credit card users average only 6.5 transactions in that time.

This rise in transaction volumes with a customized card is mirrored in account balances, with the average credit card balance of a personalized-card being higher than of a standard card holder.

These statistics can be attributed to the fact that customers develop an emotional attachment to their personalized card. This is strengthened by it being a good talking point when making a purchase.

A strong customer connection to the card fuels loyalty to the issuer, which can then be converted into more business.​

Customization is a great way to tie an individual to the credit union – not just in a business way, but in an emotional way.James Dickson, Picture Perfect Project Manager at America First Credit Union

Security b​​enefits of personalized banking cards

The Visa card design standards involve switching the Visa dove hologram from the front of the card to the back, with the hologram integrated into the magnetic stripe. This will make card counterfeiting more difficult, protecting the user's identity.

Images are the most popular thing to share on social media. Thanks to a dummy card number and a generic nametag that ensure security is not compromised, the powerful viral marketing effects can take place. 

*America First's Picture Perfect card customization service

Digital PIN

Digital PIN

A Gemalto solution that encompasses all PIN possibilities, from the initial PIN distribution, PIN definition to PIN reminder.​

Digital PIN

 Card Customization services

Customize your design

Gemalto allows issuers, designers and cardholders to actively participate in creating their card. This can be done by using our most innovative Card Customization services.

Artwork Services

Smart card personalization is a sophisticated process that involves rigorous handling of highly sensitive data

Optimize your process

Gemalto makes the smart card personalization process easy for customers thanks to its innovative portfolio of outsourced services.

Data Management