• Gemalto is now part of the Thales Group, find out more.

Card personalization services


Gemalto card personalization services


​​​​​​​​​How to provide the best in class cards?​

Family portraits, pets and scenic shots are appearing in increasing numbers on credit and debit cards. 

Bank customers around the world are embracing the opportunity to personalize their once-generic traditional cash cards.

Custom payment cards: Tangible business benefits

Custom Bank Cards have real business benefits, with service users making more card transactions and displaying higher balances on accounts *:

  • Debit card users average about 20 transactions per month, while custom debit card users average about 12 transactions in the same period
  • Personalized Credit card customers average just over 10 transactions per month, whereas standard credit card users average only 6.5 transactions in that time.

This rise in transaction volumes with a customized card is mirrored in account balances, with the average credit card balance of a personalized-card being higher than of a standard card holder.

These statistics can be attributed to the fact that customers develop an emotional attachment to their personalized card (aka emotional design). 

*America First's Picture Perfect card customization service

There's more.

Digital PIN


Stronger customer connections

 It's a good talking point when making a purchase.

Harvard neuroscientists have even said that it feels so rewarding, we can’t help but share our thoughts. 
Customization is a great way to tie an individual to the credit union – not just in a business way, but in an emotional way.James Dickson, Picture Perfect Project Manager at America First Credit Union
 Card Customization services

Customized design

Gemalto allows issuers, designers and cardholders to actively participate in creating their card.

Unique card carriers and packages can add value to your card and to your customer too. 

Smart card personalization is a sophisticated process that involves rigorous handling of highly sensitive data

Optimize your process

Gemalto makes personalization process easy for customers thanks to its innovative portfolio of outsourced services.

Increase customer satisfaction with our Digital PIN and Fast Card services.
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