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Can I customize my bank card? AllAboutMe™ makes it truly personal

Card customization: play the clever card


custom credit/debit card

AllAboutMe, is Gemalto's Award-Winning Personal Card Service that allows your cardholders to select their favorite photo to put on their payment card.

Available via PC, tablet, mobile or even selecting a photo from a Facebook album, it enables your cardholders to select their preferred photo of a loved one, pet, memorable event or favorite place.  

All of this happens through an online interface that blends seamlessly with your brand and can be easily implemented with Gemalto's team of experts.

Custom debit/credit cards: major benefits

AllAboutMe allows your cardholder to customize his/her card and become a "partner in design".

This, in turn, generates an increase in acquisitions, activations, retention, loyalty, and increase of card transactions and spend amount.

Here are some feedback results from our clients:

Account Activation Increase 

> 54%  (BBVA Compass Bank Customer) 

Usage Increase 

> 68% (American First Credit Union)

> 60% (Blon Bank) 

> 31% (Newcastle Permanent Building Society) 

> 27% (BBVA Compass Bank) 

> 15% to 20% -(Zions Bank) 

Customer Retention Increase 

> 3% (BBVA Compass Bank)

Revenue Impact

> $45 (US) incremental revenue per card per year (BBVA Compass Bank) 

> 10% increase in interchange fees (Newcastle Permanent) 

> 21% decrease in checks written (American First Credit Union)

Cool credit cards 

customized credit card Personalized cards with a unique image are already in use in a lot of countries on four continents and are proving to be cool for many cardholders and extremely successful for banks.

Innovative companies are launching this new service worldwide across all market segments: banks, retailers, transport operators, and even insurance companies are sensitive to this new opportunity. 

AllAboutMe is an end-to-end service for fully personalized cards.

It includes web services, which allow the end-user to upload and edit the picture as well as the associated secure printing services. 

Customers will receive a unique card with their chosen photo. Web service and card personalization can also be provided as separate services on demand.

Try the demo


User-friendly web service: cardholders can upload images directly from their computer and order online. An easy to use interface helps customers adjust their photo. They can move, zoom, rotate or focus on one part of the picture.

A set of marketing tools

Gemalto proposes a wide range of options to boost issuers' picture card program (Photo contest, viral marketing, Image gallery content, SMS campaign...). 

It can also provide consulting on picture card campaign analysis.

Easy-to-integrate customization 

AllAboutMe is a turnkey solution fully integrated into the card issuer environment with each screen customized to their specifications. 

Cardholders connect to their bank's website to order their card. Gemalto can manage the whole process from photo upload to card issuance. As an option, Gemalto can offer photo validation and image gallery management services.

Gemalto can also provide custom Web development & integration services for issuers' ebanking applications.

Fast implementation

To deploy AllAboutMe, issuers only need to:

  • Choose the options according to their needs
  • Define card and screen layout
  • Implement minor updates in information system
  • Launch marketing campaign
    Having a single supplier for the whole service will increase efficiency and reduce time to market.
    Production can be launched less than 2 months after the project start.

Personalization expertise worldwide

We serve 200 issuers worldwide.

Gemalto has been providing personali​zation services for 20 years, and has over five years' experience in photo printing. This technology has already been deployed in many countries on all continents.

Gemalto can also provide a turnkey printing solution for issuer operating in sourced personalization.

AllAboutMe can be deployed anywhere in the world in the shortest lead-time.

Related Blog Article

5 reasons why customized cards are the future


  • Thales Gemalto AllAboutMe™

    Your Image - Your Card. AllAboutMe allows issuers’ customers to personalize their payment cards using their own photos. This means they identify with their card, which in return creates loyalty and higher card usage rates.

    Gemalto AllAboutMe™ [PDF 1.9mb]