Brazilian mobile operator Oi, with nearly 50 million subscribers.
Oi stepped into the world of multimedia campaigns using Gemalto's MNO Mobile Engagement technology earlier this year. This innovative mobile marketing channel is optimized for smartphones and offers rich multimedia content to improve customer engagement and monetize the opt-in database. By pairing it with Gemalto's SIM-based Mobile Engagement and Monetization solution, Oi can also deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones.
Brazil is the fifth largest smartphone market in the world, with an estimated user base of more than 89 million, growing at an annual rate of approximately 22 percent. Gemalto's SmartApp channel solution helps Oi achieve better mobile engagement with this rapidly expanding population. It is done via compelling multimedia campaigns enabling rich media and an improved customer experience to push up-selling, cross-selling and advertising success. In addition, it enables secure, one-click purchasing along with convenient campaign conciliation for both operators and advertisers.
"Expanding Oi's mobile marketing platform with the addition of SmartApp was a natural evolution to expand business opportunities and improve customer satisfaction," says Roberto Guenzburger, director of Mobility Products Retail at Oi. "The ability to deliver rich media content that inspires action has unlocked new opportunities to drive growth and attract new customers in the rapidly evolving Brazilian mobile marketplace."
See the Oi Press release