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Smart App

​​Empower your Mobile Marketing Campaigns

Mobile has become the number one media with 4.92 billion global mobile users in 2017, equaling 66% penetration (Source: We Are Social, Digital in 2017 Global Overview). An average user would spend 2 hours 42 minutes per day on their mobile (source: Facebook, 2016). Engagement and retention of the customers via their mobile has become a means of differentiation and profitability.  Push notification stays a great way to interact with your constantly connected consumers in a one-to-one personalized mode. Discover how Gemalto can help you optimize the reach and effectiveness of your permission-based mobile marketing campaigns.

What is SmartApp?

SmartApp is Gemalto's innovative channel that enables Mobile Operators, banks and companies to engage and monetize their opt-in customers data base for consumer relationship, upsell, cross-sell and advertising purposes.


Much more than a simple rich media push notification 

  • Unlike a traditional push notification, SmartApp is a one single-channel notification that guides consumer through the offer up to the conversion without redirection to the app or the web which lowers significantly the churn rate


  • ​The offer is downloaded transparently before popping up on the user's screen
  • SmartApp appears directly on the idle screen to maximize the view rate
  • Various formats of notification are available :




  • Mobile Operator's billing is available for better conversion & maximized revenue
  • Rich analytics with a complete mapping of user actions and interactions with the campaign
  • SmartApp leverages on the power of rich media for numerous use cases adapted to different customer needs


Benefits for consumers:

For the user, SmartApp channel is:

  • Personalized
  • Attractive
  • Easy to navigate and to dismiss
  • Free of data expenses
  • Permission based
  • Relevant
  • Privacy-concerned

​Benefits for the Mobile Operators/Banks/Retail

  • Higher efficiency & best ROI of direct mobile marketing campaigns
  • Innovative channel as a new way to address CRM
  • Compliancy with security expectation and regulation rules
  • Personalized campaigns
  • Increased customer loyalty with more efficient cross-selling offers
  • Consistent customer experience
  • Better retention & lower churn rate with more attractive upselling offers
  • Gemalto's local support and technicl network