Embratel and Gemalto transform the connected car experience in Latin America

• Gemalto On-Demand Connectivity and eSIM enables remote management of connected car technology
• Drivers can now adopt new connected car features and services and securely update their system online

​​​​São Paulo, March 15,  2018 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, and Embratel, a leading Brazilian telecommunications company with a strong presence in the IT and corporate mobility segments, are transforming and simplifying the connected car experience delivering secure On-Demand Connectivity (ODC) and eSIM technology to enable remote connected car updates over cellular networks throughout the lifecycle of vehicles. For the first time in Latin America, motorists can adopt new services anytime, without the need to change the SIM card in their car. It provides immediate access to emerging mobility services such as advanced navigation, real time updates on traffic and nearby amenities, vehicle diagnostics, emergency services and much more. 

Connected car technology is quickly expanding in Latin America where penetration is expected to nearly quadruple in four years, growing from 3.3% in 2017 to 12.5% in 2021[1]. The Gemalto ODC solution solves the problem of quickly and securely provisioning Embratel wireless service and remotely updating subscriptions and services over the lifetime of the vehicle, even when the car changes ownership. For global OEMs, the Gemalto solution simplifies manufacturing and logistics, allowing integration of a single universal eSIM across all vehicles that can be securely updated for any local mobile operator. 

"Gemalto's On-Demand Connectivity solution is the first in the world to be certified by the GSMA and it was Embratel's clear preferred choice to solve connectivity management challenges and help drive connected car and new mobility services growth throughout the region," said Ney Acyr Rodrigues, IoT Business Director, Embratel "With the Gemalto solution, Embratel is able to deliver a flexible, more secure solution to our valued automotive customers allowing us to realize new types of revenue as we shift from mobile operator to mobility service provider.   

"The automotive industry is reinventing itself through the digital revolution. Mobile technology, sharing economy and mobility services are changing the driving experience dramatically" said Daniel Cuellar, vice president Mobile and IoT Latin America from Gemalto. "Our eSIM technology combined with the connectivity platform make possible on demand services, secure driver identification and car personalization. For OEMs, it creates a great opportunity while greatly simplifying logistics and improving efficiency for service updates and lifecycle management."

[1] https://www.statista.com/outlook/320/103/connected-car/latin-america#

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security, with 2017 annual revenues of €3 billion and customers in over 180 countries. We bring trust to an increasingly connected world.

From secure software to biometrics and encryption, our technologies and services enable businesses and governments to authenticate identities and protect data so they stay safe and enable services in personal devices, connected objects, the cloud and in between.

Gemalto’s solutions are at the heart of modern life, from payment to enterprise security and the internet of things. We authenticate people, transactions and objects, encrypt data and create value for software – enabling our clients to deliver secure digital services for billions of individuals and things.

Our 15,000 employees operate out of 114 offices, 40 personalization and data centers, and 35 research and software development centers located in 47 countries.

For more information visit www.gemalto.com, or follow @gemalto on Twitter.

About Embratel

Embratel is one of the most innovative and respected companies in Brazil. It is the leader in Telecommunications and has a strong presence in the IT and corporate mobility segments. The offerings include corporate mobile telephony, fixed telephony; domestic and international long distance, data transmission, video, Internet, Telepresence, Cloud Computing, Data Center, IT, security and satellite solutions. With extensive experience in providing technology solutions to major events, is recognized for delivering the highest level of infrastructure with a fully integrated technology to the largest and best Latin American telecommunications network, ensuring greater efficiency in the delivery of its services to companies of all sizes, sectors and regions of Brazil. Embratel is part of Claro Brasil. Learn more on the website www.embratel.com.br.​

​​​​​Gemalto media contacts:

Tauri Cox
North America
+1 512 257 3916​
tauri.cox@gemalto.com

​​Sophie Dombres
​Europe Middle East & Africa
+33 4 42 36 57 38
sophie.dombres@gemalto.com

Jaslin Huang
Asia Pacific
+65 6317 3005
jaslin.huang@gemalto.com

Enriqueta Sedano
Latin America
+52 5521221422 enriqueta.sedano@gemalto.com

​Find Gemalto's Media Contacts in your region.