Making life easy for consumers
Consumers in Taiwan have an easy way to pay for a range of services, thanks to EasyCard, a touch-and-go IC ticketing system for the Taipei Metro, bus services, selected parking lots, stores and government agencies.
Gemalto started working with EasyCard to create a single card for transit payments, EMV banking, ATM access and future NFC use in 2002. Since then, the system has really taken off. In 2014 alone, 50 million cards were issued and these were used to make an average of 5.7 million transactions a day. Gemalto started rolling out second-generation EasyCard products in 2014. This has enabled EasyCard to extend its reach beyond the transport system into general commerce and it now has more than 10,000 merchants accepting payments. It also plans to expand the system to other systems.